Every year, Content Science releases 50 Content Facts that we feel are pertinent about the state of the content industry as well as where it’s heading in the upcoming year (and years to follow). We release this collection of revealing content industry facts, statistics, and quotes to help organizations shape their content vision and strategy as well as provide a sounding alarm about the most important trends and movements in our industry.

These facts are broken into the following six categories:

  • Content Consumption

  • Content Vision + Leadership

  • Content Teams

  • Content Intelligence + ROI

  • Content Channels

  • Content Technology

Why these six areas? We feel that these compile the most important aspects of determining if an organization’s content strategy will be successful. If a content strategy accounts for these six content strategy elements, then that organization is well on their way to securing their slice of the content industry market. Additionally, organizations that are thriving in these areas are well on their way to reaching the top of the content maturity model’s four levels, which include:

  • Piloting

    • One of your teams successfully released a blog or changed your product content or planned a content-focused campaign or launched a similar small content effort.
  • Scaling

    • You’re taking lessons learned from your pilot and extending them to other products, brands, channels, and teams. You’re investing more budget in content-related efforts and developing a broader vision for what content can do for your organization.
  • Sustaining

    • You’re solidifying your practice into a sustainable content foundation. You’re automating and streamlining content processes, governing your content voice and quality standards, and implementing an evaluation plan.
  • Thriving and Innovating

    • Your foundation is staying strong, so you’re experimenting with specialized content campaigns, new formats, and advanced techniques such as personalization. You’re evaluating results, so you see boosts to your sales, satisfaction, and more. Your teams have the agility to respond to content problems and opportunities quickly.

Here are six of the highlights from this year’s collection:

The average ContentWRX score rose 7.45% on mobile/tablet in 2016, indicating mobile content experiences are improving.

95% of people on content teams rate a high level of trust of the team leader as very important or critical to team success. — Content Science, Content Leadership Study

56% of content team members say ambiguous goals and micromanagement cause them to become disengaged. — Content Science, Content Leadership Study

Global content marketing revenues rose 13.3% in 2014 to $26.47 billion and are expected to rise to $54.25 billion by 2019. — PQ Media

There are 500 million active monthly Instagram users uploading 95 million new pictures and videos per day; 122 million Flickr users sharing 1 million photos each day; and 1.79 billion active Facebook users posting 350 million new photos daily. — Social Pilot

82% of marketing departments lack the data framework to unify technologies. — CMO Council and Tealium

View all 50 of our new or updated content facts and be sure to subscribe your team to Content Science Review to receive Powerpoint and/or Keynote slides that are ready to insert into your next presentation to help make your case for strengthening your company’s content strategy (being released later this week).

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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