Every year, Content Science releases 50 Content Facts that we feel are pertinent about the state of the content industry as well as where it’s heading in the upcoming year (and years to follow). We release this collection of revealing content industry facts, statistics, and quotes to help organizations shape their content vision and strategy as well as provide a sounding alarm about the most important trends and movements in our industry.
These facts are broken into the following six categories:
Why these six areas? We feel that these compile the most important aspects of determining if an organization’s content strategy will be successful. If a content strategy accounts for these six content strategy elements, then that organization is well on their way to securing their slice of the content industry market. Additionally, organizations that are thriving in these areas are well on their way to reaching the top of the content maturity model’s four levels, which include:
Here are six of the highlights from this year’s collection:
The average ContentWRX score rose 7.45% on mobile/tablet in 2016, indicating mobile content experiences are improving.
95% of people on content teams rate a high level of trust of the team leader as very important or critical to team success. — Content Science, Content Leadership Study
56% of content team members say ambiguous goals and micromanagement cause them to become disengaged. — Content Science, Content Leadership Study
Global content marketing revenues rose 13.3% in 2014 to $26.47 billion and are expected to rise to $54.25 billion by 2019. — PQ Media
There are 500 million active monthly Instagram users uploading 95 million new pictures and videos per day; 122 million Flickr users sharing 1 million photos each day; and 1.79 billion active Facebook users posting 350 million new photos daily. — Social Pilot
82% of marketing departments lack the data framework to unify technologies. — CMO Council and Tealium
View all 50 of our new or updated content facts and be sure to subscribe your team to Content Science Review to receive Powerpoint and/or Keynote slides that are ready to insert into your next presentation to help make your case for strengthening your company’s content strategy (being released later this week).
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