If you create content, you need to measure the key metrics and identify the KPIs that will make an impact for your business, and our Key Metrics + KPIs Matrix for Content is a tool that can help you home in on what really matters—the end user!

The purpose of this matrix is to help organizations identify the types of content that provide the highest ROI and identify weaker-performing types of content that either need to be tweaked, removed from the editorial calendar, or approached differently.

Key Metrics + KPIs Matrix for Content features six categories with a breakdown of metrics to analyze to help you answer these six questions:

  • Is our content reaching the right people around the world?
  • How are people discovering our content?
  • Is our content engaging people, especially influencers?
  • Do people perceive our content as effective?
  • Are the results worth the costs? What content brings the highest ROI?
  • How do you measure against yourself and your competitors?

Content analytics continues to be a difficult aspect for a majority of content professionals. In fact, “80% of enterprises say they haven’t yet designated a senior role for initiating and coordinating content analytics applications. Almost two-thirds said this lack of leadership and direction is limiting the potential of analytics,” according to Datamark’s analysis of the study “Content Analytics: Automating Processes and Extracting Knowledge.” This matrix can help those struggling to start or maintain a focus on content analytics, and you will be able to use this matrix as a guide to discovering key insights into your data and content effectiveness.

Be sure to also read these free resources about content analytics on Content Science Review:

Metadata Magic: 4 Powerful Ways to Use Metadata for Marketing 

The Power of Pull: A Content Vision Success Story

5 “Don’ts” to Move from Content Analytics to Content Intelligence

Content Analytics Fact Sheet

And Content Science Review subscribers should also check out these premium pieces:

101 Ways to Ensure Your Content’s Impact with Content Intelligence and Analytics

4 Content Checklists to Take Your Content Strategy to the Next Level

Become a Jedi Master of Content ROI

What Makes Content Teams Thrive?

And to aid your quest to extract the right data from all your data, we offer a free 30-day trial of ContentWRX, our patent-pending content evaluation software that focuses on unearthing information about your content’s impact.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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