In May of 2015 we released our in-depth report, What Makes Content Teams Thrive? Overall, the findings were fascinating, however, one key statistic stood out to us: Of 101 content teams surveyed, 84% of content teams surveyed evaluate success, but only 35% assess return on investment (Content ROI).
That finding led us to produce the toolkit, Become a Jedi Master of Content ROI. We know content evaluation is important and it is especially so in determining the ROI that content brings to your business. This toolkit is a comprehensive dive into the determining factors of how to measure content ROI. Our Content ROI infographic gives a snapshot of the levels of evaluation from the ROI toolkit.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.