What the Web Writing Tools Are

These web writing tools will help anyone in your organization who has to write web content apply the key best practices quickly and consistently. You gain

  • A one-page handout that summarizes 4 critical web writing best practices: Chunk Don’t Blob, Down with Jargon, Less Is More, and Get to the Point.
  • An editable version of the one-page handout that allows you to edit the examples.
  • A one-page editable template for writing web content. Suggests word limits, applying best practices, and more.

You can customize the editable handout and template to include specific examples from your company or organization.

Benefits of the Web Writing Tools

You empower your team or company to create web content that works consistently. When you apply web writing best practices to your content, you gain benefits including but not limited to

  • Improved user or customer satisfaction.
  • Stronger impact of marketing or communication messages.
  • Increased conversions due to clearer calls to action.
  • Improved content findability and search engine optimization.
  • Improved display on mobile (mobile responsiveness).

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

This article is about



We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.