Strategic Thinking

11 Content Trends Experts Are Excited About and Why for 2017

by Content Science

Content Science Review contributors share which content trends excite them most, from artificial intelligence to truth as a service.

Strategic Thinking

5 Content Predictions for 2017 (and 1 Promise)

by Colleen Jones

These content predictions are the elements of content strategy, content intelligence and content planning that you need to know for 2017.

Strategic Thinking
content capacity

Getting into the Swing of Content Capacity

by Colleen Jones

Colleen Jones offers inspiration to build your content capacity from a surprising source: tennis.

Strategic Thinking
content intelligence hero image

Content Is More Than Copy

by Colleen Jones

Content is so much more than copy. Content is strategic. This perspective is critical to making the right design and investment decisions.

Partner Whitepapers

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.