Communication
Plain language works

Content Creation Tools for Getting Content Right: Part 2 from Blue Cross Blue Shield

by Jeff Greer

These evaluation tools will help you with content creation and understand what language your consumers are using.

Communication
Plain language works

How to Increase Content Usefulness with Plain Language: Lessons from Blue Cross Blue Shield

by Jeff Greer

Lessons learned in making content useful and usable through plain language from Blue Cross Blue Shield.

Communication

Putting Your Arguments Into Practice

by Colleen Jones

Find out what valid, sound arguments mean for planning all sides of your content—communication (or editorial), architecture, and design.

Partner Whitepapers

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Help with Content Analytics + ROI

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Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

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