A former skeptic of goals, Colleen Jones explains the considerations for useful, achievable content goals and turns to Ticket to Ride for inspiration.
IBM shares how to break down content silos at an enterprise by aligning teams on a shared understanding of content and building a true content strategy.
Whether you want to be one or anticipate working with one, understanding what a content engineer does will help you succeed.
Colleen Jones introduces content roles that will equip your enterprise with the content capacity necessary to evolve into a thriving digital business.
FedEx shares five elements of their enterprise content marketing. Learn from their framework and success.
Digital transformation means we can have the content future we aspired to. If we want it badly enough.
Colleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.
CEO Colleen Jones reveals 2016's top content insights from experts at Adobe, The Home Depot, Intel, Microsoft, and others and how they impact your strategy.
These content predictions are the elements of content strategy, content intelligence and content planning that you need to know for 2017.
Colleen Jones advocates for slowing down the wrong content activities and speeding up the toughest content efforts.
Digital content comes in many forms. Our digital asset management fact sheet gives you insight on technology to manage your content assets.
As the sophistication and ability of artificial intelligence grows, so does that of content intelligence.
In order for today’s content professional to function efficiently, a content management system is a necessary tool. Our fact sheet explains.
Gain key statistics and insights with our content marketing fact sheet including research from IDC, The Content Council and Forrester among others.
Get statistics, quotes and more in this infographic about content and digital transformation. Image and text format.
How do you become a CX leader? It starts with defining user journeys, also known as customer or buyer journeys. Here are 6 elements you need to consider.
Evaluating content effectiveness is important for retailers. ContentWRX Index: Retail Infographic reflects findings from our report.
Subscribers to Content Science Review can download this worksheet to assess and fill gaps in your content evaluation tools.
Subscribers to Content Science Review can access this infographic about content and digital transformation in PDF, JPEG, and PNG formats.
Available to subscribers, this content intelligence worksheet will help you form a concrete plan to evaluate your content.
This tool offers 5 key questions that digital businesses must answer to achieve winning content.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.