Articles

Content Strategy
enterprise content strategy

Unscrambling an Enterprise Content Marketing Approach at FedEx

by Drew Bailey

Drew Bailey, a manager within the Customer Engagement Marketing organization for FedEx, shares five elements of enterprise content marketing.

User Experience
content intelligence ContentWRX

5 Insights to Help Drive the Best Content Experiences for 2017

by Andrew Johnson

ContentWRX delivers a comprehensive view of content’s strengths and weaknesses, helping content teams develop the best content experiences for their users.

Credibility + Trust
content integrity

Delivering Content Integrity

by Kristina Podnar

Digital Governance Adviser Kristina Podnar shares five content integrity issues that are the most common and perhaps riskiest to a business.

Content Systems
content facts

50 Content Industry Facts 2017 Edition

by Content Science

Content Science provides a sneak peek at their 50 content industry facts about content consumption, content vision and leadership, content teams, and more.

Content Strategy
AT&T Content Strategy

Make It So: Kick-starting an Enterprise Content Strategy at AT&T

by Kelly Turner

AT&T Content Strategist Kelly Turner shares how he is kick-starting an enterprise content strategy at AT&T.

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Columns

Leadership
Leadership and Strategic Thinking Books

The Top 11 Non-Content Books I Read Last Year

by Colleen Jones

Colleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.

Leadership
colleen jones content column

My 7 Favorite Content Insights from Our Friends in 2016

by Colleen Jones

CEO Colleen Jones reveals 2016's top content insights from experts at Adobe, The Home Depot, Intel, Microsoft, and others and how they impact your strategy.

Strategic Thinking
2017 content predictions

5 Content Predictions for 2017 (and 1 Promise)

by Colleen Jones

These content predictions are the elements of content strategy, content intelligence and content planning that you need to know for 2017.

Content Processes
content effort

Should You Slow Down or Speed Up Your Content Effort?

by Colleen Jones

Colleen Jones advocates for slowing down the wrong content activities and speeding up the toughest content efforts.

Content Intelligence
Data Visualization Q&A with Dona Wong

3 Reasons to Give Your Content Sentiment + Perception Data a Big Sloppy Kiss

by Colleen Jones

Colleen Jones explains that if you welcome content sentiment + perception data into your content strategy and content marketing, you will reap rewards.

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Fact Sheets

Content Systems
digital asset management

2017 Digital Asset Management Fact Sheet

by Content Science

Digital content comes in many forms. Our digital asset management fact sheet gives you insight on technology to manage your content assets.

Content Engineering
Artificial Intelligence Fact Sheet

Artificial Intelligence Fact Sheet

by Content Science

As the sophistication and ability of artificial intelligence grows, so does that of content intelligence.

Content Systems
content management

2017 Content Management Fact Sheet

by Content Science

In order for today’s content professional to function efficiently, a content management system is a necessary tool. Our fact sheet explains.

Marketing + Sales
content marketing fact sheet

2016 Content Marketing Fact Sheet

by Content Science

Gain key statistics and insights with our content marketing fact sheet including research from IDC, The Content Council and Forrester among others.

User Experience
Health Content Fact Sheet

Health Content Fact Sheet

by Content Science

This collection of stats, data, and expert insights about health content includes content from McKinsey, Pew Research, WebMD, Adobe, and Colleen Jones.

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Infographics

User Experience

6 Elements of Content-Friendly User Journeys Infographic

by Content Science

How do you become a CX leader? It starts with defining user journeys, also known as customer or buyer journeys. Here are 6 elements you need to consider.

Content Intelligence

ContentWRX Index: Retail Infographic

by Content Science

Evaluating content effectiveness is important for retailers. ContentWRX Index: Retail Infographic reflects findings from our report.

Content Intelligence
health

ContentWRX Index: Health Infographic

by Content Science

Evaluating content effectiveness is important for health information organizations. ContentWRX Index: Health Infographic reflects findings from our report.

Content Intelligence

ContentWRX Index: IT Services and Software Infographic

by Content Science

This infographic from the ContentWRX Index: IT Services and Software report gives a visual snapshot of key findings in the report.

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Reports

Presentations
50 Content Facts
Subscribe for Access

Content Facts Ready for Your Next Presentation

by Content Science

Content Science Review releases for subscribers premium slides of their 50 Content Facts, a collection of revealing content facts, statistics, and quotes.

Content Intelligence
Content Intelligence Presentation
Subscribe for Access

Content Intelligence Video Training

by Content Science

This content intelligence video presentation explains why the demand for content intelligence is growing and provide steps for building your CI capacity.

Leading Teams
Subscribe for Access

Lead Your Team With Our Content Vision Poster

by Content Science

A strong content vision can unite an entire company or organization around a singular understanding of its content's future.

Content Analytics
financial services
Subscribe for Access

ContentWRX Index Report: Financial Services

by Content Science

This report ContentWRX Index: Financial Services is part of our series of in-depth reports to evaluate content effectiveness in different industries.

Content Analytics
Content Analytics
Subscribe for Access

Key Metrics + KPIs Matrix for Content

by Content Science

If you want your users to value your content and influence industry influencers influencers , this metrics matrix will help you achieve your content goals.

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Partner Whitepapers

Digital Transformation

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

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