Whether you're a content team member or the leader, you must position your content team to work successfully with partners inside and outside your company.
Should we be moving from customer experience to brand experience? Chief marketing technologist Chris Spears makes the case for moving the experience needle.
From marketing, IT, and HR to customer experience and even finance, artificial intelligence seems destined to profoundly impact all aspects of business.
Learn the secrets of establishing success indicators for your company blog or content marketing hub from Colleen Jones.
Adobe surveys 200 marketing executives working in media and entertainment to uncover their priorities, challenges and opportunities. See the highlights here.
Digital transformation means we can have the content future we aspired to. If we want it badly enough.
Colleen Jones shares content insights gleaned from her favorite 11 non-content books read in 2016.
CEO Colleen Jones reveals 2016's top content insights from experts at Adobe, The Home Depot, Intel, Microsoft, and others and how they impact your strategy.
These content predictions are the elements of content strategy, content intelligence and content planning that you need to know for 2017.
Colleen Jones advocates for slowing down the wrong content activities and speeding up the toughest content efforts.
From a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.
Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
Learn key statistics about content growth and more from our content omniverse fact sheet.
Digital content comes in many forms. Our digital asset management fact sheet gives you insight on technology to manage your content assets.
Get statistics, quotes and more in this infographic about content and digital transformation. Image and text format.
How do you become a CX leader? It starts with defining user journeys, also known as customer or buyer journeys. Here are 6 elements you need to consider.
Evaluating content effectiveness is important for retailers. ContentWRX Index: Retail Infographic reflects findings from our report.
Subscribers to Content Science Review can download this worksheet to assess and fill gaps in your content evaluation tools.
Subscribers to Content Science Review can access this infographic about content and digital transformation in PDF, JPEG, and PNG formats.
Available to subscribers, this content intelligence worksheet will help you form a concrete plan to evaluate your content.
This tool offers 5 key questions that digital businesses must answer to achieve winning content.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.