Articles relating to content issues in the Africa region.
4 Critical Content Roles for Digital Transformation and Beyond
By Colleen JonesDiscover four content roles your content team needs to succeed in digital business, including content designers and content engineers.
What Is Content Intelligence?
By Colleen JonesColleen Jones of Content Science explains what content intelligence is and why it matters.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
Lead Your Team With Our Content Vision Poster
By Content ScienceA strong content vision can unite an entire company or organization around a singular understanding of its content's future.
4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
What Is Content Intelligence?
By Colleen JonesColleen Jones of Content Science explains what content intelligence is and why it matters.
Most Companies Do Not Measure Content Effectiveness But Those Who Do Report More Success
By Andrew Johnson and Colleen JonesWhile most professionals desire to measure content effectiveness, few are empowered with a system of content intelligence to do so.
4 Content Myths Blasted by The Economist Group
By Heather TaylorHere are four common content myths when it comes to content marketing and the business audiences it serves.
Mobile Fact Sheet
By Content ScienceA collection of essential mobile facts for any content professional. Technology has revolutionized the way we access media and 5G will change the game again.
Lead Your Team With Our Content Vision Poster
By Content ScienceA strong content vision can unite an entire company or organization around a singular understanding of its content's future.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision.
Content Operations
Managing content activities as effectively and efficiently as possible.
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
Events, Resources, + More
Webinar: Benchmarks for Content Effectiveness
It's not about more content. It's about more effective content. Gain tips based on Content Science's unique research + experience.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
This top-rated second edition by Colleen Jones explains why and how the right content approach can give you a competitive advantage.
Upskill with Content Science Academy
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.