Business today is digital. That makes content critical not only to competing but to winning. As a result, content strategy today needs to consider closely how to win.

To help you achieve winning content, this downloadable tool summarizes 5 interrelated questions for content, adapted from the brilliant book “Playing to Win: How Strategy Really Works.” These questions force you to consider from vision through implementation whether you can win and, if not, what needs to change in order to win.

This tool summarizes the questions and considerations in a 1-page diagram for easy reference.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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