It’s time to get serious about content and digital transformation. This infographic summarizes evidence and perspectives on why.
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Need just the facts about content and digital transformation for accessibility reasons? Here is the list:
“Business today is digital, so content is critical.” Colleen Jones, Content Science
Forecast for spending on digital transformation technologies to surpass $2 Trillion in 2019 – IDC
IDC predicts 25% will be towards Omni-Experience Transformation, 33% on Information Transformation by 2020
“To thrive in digital business, content leaders must marshal a great diversity of content, at a high level of granularity, from a broad range of sources.”
Jim Murphy and Mick MacComascaigh
Forrester projects many companies will budget over a billion dollars in Digital Transformation in 2017.
“Companies need to create a supply chain of increasingly sophisticated and interactive content to feed consumer demand for information and engagement, not to mention a mechanism for managing the content consumers themselves generate.”
Tom French, Laura LeBerge, and Paul Magill, McKinsey
Software investments for content personalization: Of 115 companies included in Forrester survey, 68% prioritize personalized content experiences. The most common solutions invested in are
IDC projects digital content will grow 50 times between 2010 and 2020.
“Design and timing of customer experiences vary with the diverse and often divergent preferences and behaviors of audience segments at key moments in the buying journey. Creating optimal customer experiences requires deep customer insight, which is informed by more than the mining of survey, demographic and behavioral data.”
Jake Sorofman, Gartner
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.