Last week, we released Make It So: Kick-starting an Enterprise Content Strategy at AT&Twritten by Content Strategist Kelly Turner, one of the pioneers of AT&T’s content strategy. To break down Mr. Turner’s four tips on kickstarting AT&T’s content strategy, we’ve compiled highlights of his article into this Slideshare presentation.

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The Author

AT&T Content Strategist Kelly Turner has been managing content strategy issues at large corporations for over 10 years. At AT&T, he is responsible for providing content recommendations aimed at enhancing the customer experience and increasing customer satisfaction. He has been a guest speaker at the Digital Marketing Conference in Vancouver, the Digital Strategy Conference in Ottawa, and the Content Strategy Innovation Summit in Los Angeles. He also has been published in User Experience Magazine. Kelly was previously a newspaper and magazine journalist for 13 years, and currently lives in Orange Park, Florida.

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