Content strategy is more complex than ever. We need all the help we can get. Whether you’re new to the content strategy game, coaching newbies, or looking for better ways to plan, this list of content strategy tools, templates, and advice will kick start your efforts.

1. What Is Content Strategy?

At Content Science, we define content strategy as an organization’s stated approach to content that should:

  • Be fairly succinct
  • Support, complement, or otherwise relate to the user experience strategy
  • State what content produced should accomplish
  • Define topics and types/formats
  • Note appropriate distribution mechanisms
  • Share SEO strategy
  • Clarify the tone of your content
  • Include content management, governance, standards, and maintenance processes

Read What is Content Strategy? for further explanation.

2. 2 Critical Types of Content Analysis

Content strategy begins and ends with analysis. This article walks you through the essentials, and it’s one of our most popular pieces on Content Science Review. In it, you’ll find the purpose and sample scope for both formative content analysis and evaluative analysis. Together, these analyses will help you move beyond content analytics to content intelligence.

Read entire article here.

3. Content Quality Checklist

This quick and easy-to-use content checklist can help you and your team quickly rate if a piece of content is meeting your objectives and is ready for publication or deserves to stay on your website. Dimensions include:

  • Usefulness & Relevance
  • Clarity & Accuracy
  • Influence & Engagement
  • Completeness
  • Voice & Style
  • Usability and Findability

4. Content Strategy Fact Sheet

Our collection of 20+ fact sheets includes our handy Content Strategy Fact Sheet, filled with the latest statistics, research, and insights from industry leaders such as McKinsey & Company, MarketingProfs, and Neiman Lab that will help you become a content doer.

5. Content Strategy Brief Template (Premium)

This template is part of a collection of three resources that will help you form and document an achievable and effective content strategy. Bonus: Subscriptions are 25% off until January 1 with code CSFriend.

6. Stuck on Creating a Single Content Strategy? Take a Cue from Nesting Dolls

We often hear people say, “There’s no way our organization can have just one content strategy.” We hear you, and we empathize. That’s why we advocate that midsize and enterprise organizations have multiple-yet-aligned content strategies that fit together like nesting dolls

The nesting doll concept of content strategy

7. 4 Content Checklists to Take Your Content Strategy to the Next Level (Premium)

These checklists become a thought-provoking exercise that can help you and your team assess what your most pressing content challenges are and include checklists focused on:

  • Leading Content Teams
  • Content Vision That Works
  • Thriving as a Content Team Member
  • Evaluating Content Effectiveness

Download these content checklists as one PDF or individual PDFs.

To stay updated on the latest and greatest we offer about content strategy, register for a free account and follow the topic Content Strategy.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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