We recently compiled our first Content Intelligence Fact Sheet and quickly discovered that the term “content intelligence” is yet to be widely used or discussed. However, as organizations reach higher levels of content maturity and content analytics capabilities, this phrase will also rise in popularity. It will no longer be enough to grasp content analytics; instead, content teams will evolve to harnessing the power of content intelligence and move out of the content data ghetto to unlock even more creativity, user insights, engagement metrics, and ROI data.
To aid you in your quest to increase your content intelligence, we’ve collected five content intelligence resources that cover this topic or have ramped up their coverage recently. Block time off between now and Jan. 1 so you’re prepared for this 2017 content strategy and content marketing trend with staying power.
Yep, you can find more than 50 articles related to content intelligence on this very site, and the topic is also a dedicated CSR topic that can be followed with the My Library function, a free service when you register with Content Science Review. Teams that want access to the premium content can opt to subscribe and share access to pieces like 101 Ways to Ensure Your Content’s Impact with Content Intelligence and Analytics.
While not a dedicated topic yet, content intelligence has its fingerprints all over Content Marketing Institute with articles like Moneyball: Use Content Intelligence and Analytics to Build a Successful Sales Team and The Biggest Content Marketing Trends in 2017. They’re also the folks behind the annual Intelligent Content Conference Content Strategy for Enterprise Marketers.
Within The Content Wrangler’s topics lies Intelligent Content with short videos like “The Disconnect Between Content Marketing and Intelligent Content” and “Context: The Difference Between Data and Content.” The Content Wrangler was also a co-founder of Intelligent Content Conference and is led by Scott Abel, who we’ve had the pleasure of featuring on CSR with The 5 Characteristics of Intelligent Content. (Plus, who doesn’t love their adorable wrangler?)
It’s likely that content intelligence will earn its own section in HubSpot’s resources library, but for now, their Analytics section offers templates, e-books, and articles to deliver valuable resources for users. Their other topics such as content creation, inbound marketing and mobile marketing will also help those interested in content intelligence.
Visit NewsCred Insights and you’ll find a mix of original and curated content related to content intelligence from their publisher network including VentureBeat and Business2Community. There’s plenty of pop culture references too, such as articles featuring takeaways from Monty Python to Anthony Bourdain.
Others that we should add to the list? Tweet us at @ContentScience and we’ll look into adding them!
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