It’s not every day you can say that a decision informed by content intelligence helped save a life. That’s one reason I was honored to co-present a case study about the role content intelligence is playing in American Cancer Society’s content transformation. At AMA’s Analytics with Purpose conference, Melinda Baker explained why the Society’s rich content history is both an asset and a challenge as she advances content marketing. I introduced the concept of content intelligence, and together we explained four key lessons learned that can benefit any company or organization.

Content Intelligence: Lessons Learned with American Cancer Society and Content Science from Colleen Jones

The Author

Colleen Jones is the founder and CEO of Content Science, a growing content intelligence and strategy firm based in Atlanta GA. Content Science owns Content Science Review and the content intelligence software  ContentWRX.  Colleen regularly consults with executives and practitioners to improve their strategy and processes for content. Colleen shares insights and guidance from her experience regularly on Content Science Review, at events around the world, and in these highly rated books:

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