It’s not every day you can say that a decision informed by content intelligence helped save a life. That’s one reason I was honored to co-present a case study about the role content intelligence is playing in American Cancer Society’s content transformation. At AMA’s Analytics with Purpose conference, Melinda Baker explained why the Society’s rich content history is both an asset and a challenge as she advances content marketing. I introduced the concept of content intelligence, and together we explained four key lessons learned that can benefit any company or organization.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.