What the Web Writing Tools Are

These web writing tools will help anyone in your organization who has to write web content apply the key best practices quickly and consistently. You gain

  • A one-page handout that summarizes 4 critical web writing best practices: Chunk Don’t Blob, Down with Jargon, Less Is More, and Get to the Point.
  • An editable version of the one-page handout that allows you to edit the examples.
  • A one-page editable template for writing web content. Suggests word limits, applying best practices, and more.

You can customize the editable handout and template to include specific examples from your company or organization.

Benefits of the Web Writing Tools

You empower your team or company to create web content that works consistently. When you apply web writing best practices to your content, you gain benefits including but not limited to

  • Improved user or customer satisfaction.
  • Stronger impact of marketing or communication messages.
  • Increased conversions due to clearer calls to action.
  • Improved content findability and search engine optimization.
  • Improved display on mobile (mobile responsiveness).

The Author

Content Science  is a content strategy and intelligence firm based in Atlanta, GA. Founded in 2010 by Colleen Jones, author of Clout: The Art + Science of Influential Web Content, our mission is to transform industries, organizations, and individuals for the better by putting content first. We offer professional services, publications, and software for clients ranging from Fortune 50 companies to nonprofits to government agencies.

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