Evaluating content effectiveness is important for IT services and software companies. These companies offer their own technical expertise, services, and software to help other organizations succeed. In our in-depth report, ContentWRX Index: IT Services and Software we selected top performers in market cap and software-related revenue.
The comprehensive findings of this index centered on an analysis of thought leadership content from 10 recognizable organizations such as IBM, Microsoft, Dell, and Oracle with data collected from 120 participants. Read more about the rhyme and reason behind the ContentWRX indexes, here. Our infographic gives a visual snapshot of the index and several of its key findings.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.