In May of 2015 we released our in-depth report, What Makes Content Teams Thrive? Overall, the findings were fascinating, however, one key statistic stood out to us: Of 101 content teams surveyed, 84% of content teams surveyed evaluate success, but only 35% assess return on investment (Content ROI).

That finding led us to produce the toolkit, Become a Jedi Master of Content ROI. We know content evaluation is important and it is especially so in determining the ROI that content brings to your business. This toolkit is a comprehensive dive into the determining factors of how to measure content ROI. Our Content ROI infographic gives a snapshot of the levels of evaluation from the ROI toolkit.

Content ROI Infographic: The Levels of Evaluation

 

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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