Omniverse means relating to the universe, and more specifically, Merriam-Webster defines it as “a universe that is spatiotemporally four-dimensional.” In case you don’t use spatiotemporal in everyday conversation, it means having both spatial and temporal qualities … so it’s pretty huge.
In relation to content, the Internet is an infinite abyss of video, social sharing, images, and copy content – the content omniverse. Executives and practitioners need to know not only the term but key statistics in this content omniverse fact sheet. Why? Because this vast vortex of content is growing bigger and bigger by the second.
The content omniverse is ever-expanding, growing in mind numbing amounts. Often when people think of content, they might imagine written words, text and images, especially those promoted on Facebook, but today, video is all the rage. On YouTube alone, an hour of video is uploaded every, single second of every day and over 4 billion of those videos are viewed daily. Mobile traffic on YouTube has also tripled since 2011.
When Google acquired YouTube back in 2006, the price tag was $1.65 billion and that was less than two years from when the site was originally launched. In some more eye-opening statistics (pun intended) more video content is uploaded to YouTube in just one month than the three major US networks (ABC, CBS, and NBC) have created in more than sixty years of broadcasting. Now, that’s an awful lot of screentime.
Who is devouring all this content? YouTube is one thing, but what about social media? With almost two billion people around the world using social media, that is where a majority portion of content hungry consumers thrive. A quick breakdown shows the following:
Global Activeness on Social Media
When you combine social media with YouTube, 500 years of video are watched on Facebook daily and Twitter shares 700 videos every minute. Over 100 million people take some sort of social action (like, comment, or share) on YouTube videos every week.
While YouTube rules the video universe online, Facebook friends are uploading 3,000 photos per second onto their profile pages and sharing them with friends and family. Over on Flickr, their 51 million users are posting 52 million shots per second. When Instagram exploded onto the marketplace, Facebook gobbled up this start-up in 2012, with 14 million users snapping 60 million photos per second.
Google reports there are over 60 trillion individual web pages available online that the search engine giant is crawling and indexing through constantly. For bloggers, WordPress generates around a 500,000 new posts on any average day and 400,000 new comments are posted on the site. When it comes to consuming news-related content, 123 million Americans read their news online.
Bill Gates’s famous words still ring true almost two decades later as content continues to reign supreme online. Whether your content is in the form of video, social sharing, images, or copy, this is the reason content marketing strategies are so successful around the world.
Special thanks to Nick Rojas for contributing to this fact sheet. Nick is a business consultant and writer who has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas.
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