My 15th wedding anniversary is fast approaching. Looking back on that decade-and-a-half, fond memories come to mind. And, so do some stressful ones. For instance, in our first month of marriage, we had a wedding, moved to a new home in a new state, and started new jobs. When I found myself having trouble sleeping at night, I took a stress test and scored off the charts. Yikes! That was a lot of change at once—change that would make or break both me and my marriage. 15 years later, I can say that “pressure cooker” situation matured me and solidified my marriage. In a similar way, smart companies and organizations who recognize the importance of digital at the C-level are rapidly maturing their mobile, social, and content efforts at the same time. That’s a lot of change to lead at once. And, instead of two people, an enterprise has thousands around the globe.

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The Author

Colleen Jones is the CEO of Content Science and cofounder of ContentWRX. She regularly consults with executives and practitioners to improve their strategy and processes for content. Colleen shares insights and guidance from her experience in these highly rated books:

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