It’s been a rough year for my heroes. Jonah Lehrer, a talented neuroscience writer and thinker, has a plagiarism and taking-things-out-of-context problem. And, Lance Armstrong has a doping and bullying problem. I find Armstrong’s example particularly troubling. He didn’t simply dope to win a race. No, Armstrong architected an intricate system of lies, drug use, and intimidation to dominate a sport. In the process,  he wreaked havoc on many, many, many people’s lives. He actively and intentionally tried to “destroy” people’s reputations, careers, and even personal lives. In many cases, he succeeded. (For a well-articulated summary, check out this column on CBSChicago. Don’t miss the book by Tyler Hamilton, either.) On top of that, he manipulated a larger-than-life persona based on his cancer comeback. Who doesn’t love a comeback story? And a comeback from cancer, of all things? To win the most grueling and prestigious bike race, of all things? The media loved it.

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The Author

Colleen Jones is the CEO of Content Science and cofounder of ContentWRX. She regularly consults with executives and practitioners to improve their strategy and processes for content. Colleen shares insights and guidance from her experience in these highly rated books:

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