I first posted this essay on my personal blog and have moved it here, with a few small tweaks. This essay gives some insight into why Content Science is pursuing the Content + Credibility Study and why we offer content testing services. I feel the need to say what should be the obvious. Why? Because recently, while catching up on my Twitter feed, the following statement smacked me like a gauntlet: IT’S A FACT THAT USERS DON’T READ, AND WE HAVE TO DESIGN FOR IT. I was too late to join the conversation, but the statement has concerned me ever since. In the user experience and design communities, has an assumption locked our thought about reading so tight that we refer to it as a “fact?” Why This “Fact” Stifles Us Based on my experience with designing for and observing users, I am convinced that users read on the web (among other places).

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The Author

Colleen Jones is the CEO of Content Science and cofounder of ContentWRX. She regularly consults with executives and practitioners to improve their strategy and processes for content. Colleen shares insights and guidance from her experience in these highly rated books:

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