The use of mobile in the U.S. and around the world is growing faster than you can say “app or mobi site?” The possibilities for mobile are exciting and, at the same time, mind boggling. Where do you start planning the mobile content and experience for users? And, internally, where do you begin planning ownership and process for mobile? The planning starts before you realize it. It starts with your view of mobile. How you see mobile will affect everything else you plan—for better or for worse. So, it’s worth taking a moment to check your perspective. A Love Affair With Mobile A little background…I’ve loved mobile ever since I led strategic customer experience projects at Cingular Wireless 8 years ago. I imagined all the wonderful things mobile and I could do together. We could change the world—or at least customer experience at Cingular Wireless. But, mobile wasn’t quite ready. Mobile was not fast or smart enough.

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The Author

Colleen Jones is the CEO of Content Science and cofounder of ContentWRX. She regularly consults with executives and practitioners to improve their strategy and processes for content. Colleen shares insights and guidance from her experience in these highly rated books:

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